Sony A7 announced. The FF OMD for the masses?

And now it’s here! Someone called it the Full Frame OMD, or the Full Frame for the masses. I am talking about the Sony A7 (or A7r) that it’s now available at Amazon (Click here), Adorama (Click here) and BHphoto (Click here). You judge from the image on top if the OMD and A7 are really close. The one thing that is cool on the A7-A7r is that you can fit MFT lenses in crop mode by using that [shoplink 42338 ebay]Fotodiox MFT to NEX adapter (Click here)[/shoplink]!

Here are some OMD vs A7 info:
– The A7-A7r advantages are: Higher MP count, larger FF sensor, Better High ISO, A7 body for $1700 only.
– The OMD advantages are: way faster AF, smaller lenses, 5 axis stabilization that works on all lenses, much better weather sealing and almost half the price.

So why is the Sony announcement that important?
1) FF never was as cheap as now and challenges the high end APS-C MFT models
2) Sony-Olympus partnership lead to have a close A7-OMD design, and same EVF. And 5 axis IBIS will be used in some future Sony models too
3) I am curious to see if Olympus will go FF too (would be easy now that they have access to Sony sensors).
4) Eventually Olympus could make some lenses for the E-mount FF.
5) Our [shoplink 27042 ebay]OM-lenses[/shoplink] now can work on a FF digital camera.

A full test roundup and worldwide preorder list can be found on SonyAlphaRumors.com (Click here).