Nikkei published the worldwide market share 2023: Panasonic and OM Digital on 5th and 6th spot

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Nikkei magazine has published the global sales number and market share of digital stills and video cameras sold in 2023. The numbers are based on data from CIPA and JEITA and have been reported by the Japanese website dclife.

Here are the worldwide market shares for 2023

  1. Canon … 3.34 million units (46.5%)
  2. Sony … 2 million units (27.9%)
  3. Nikon … 810,000 units (11.3%)
  4. Fujifilm … 430,000 units (6.0%)
  5. Panasonic … 260,000 units (3.6%)
  6. OM Digital … 180,000 units (2.5%)
  7. Ricoh Imaging … 60,000 units (0.8%)

Nikkei writes:

The rate of decline in the global digital camera market share has slowed compared to before, and demand for high-performance mirrorless cameras is increasing, with our magazine describing it as “high-performance mirrorless cameras are strong and the market is recovering.” The ranking of sales volume share remains the same as in 2022 , with Canon in first place, and if you add Sony’s share in second place, the two companies will exceed 70% of the sales volume share. Canon and Sony still seem to be overwhelmingly strong. I would like to see the share based on value as well.

Panasonic and OM Digtial combined sold as much cameras as Fujifilm. Not really strong numbers…

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