Two small info, Nikon and me busy at work.

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Before to get back to regular m43 news I want to share two small news:
FIRST: Tomorrow (Wednesday) Nikon will announce their new Mirrorless system. As Thom Hogan writes “we have three very distinct choices:

  • Samsung and Sony have chosen a large (APS) sensor. While the cameras are compact, the lenses tend to be the same size as those for consumer DSLRs. These competitors have chosen a quality advantage for a size disadvantage.
  • Nikon has apparently chosen a small (2.7x) sensor. This should result in an advantage in size at the disadvantage of quality. (Pentax also picked small, but they picked “too small.” )
  • Panasonic and Olympus, who really kicked off the craze, are right in the middle, with a sensor (m4/3) that is one notch below consumer DSLRs in size but one notch above Nikon’s choice. Technically, that position compromises size and quality compared to different competitors, but represents a possible Goldilocks choice (“just right”).

What we have here is a marketing opportunity. Each group has something that they can point to that distinguishes them from the others. The question is thus “who’s going to be the best at marketing their advantage?””

Read the full article on his website (Click here). I will follow and write about the Nikon announcement tomorrow on MirrorlessRumors.com.

SECOND: I am again travelling around the world. I have scheduled some news on 43rumros so that you will (almost) not feel that I am actually NOT online. If I miss to post some news or if I miss to answer your mails don’t get angry. On Sunday I will travel back at home and try to answer you all as soon as I can! Thanks!

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