Big Panasonic GM advertising strategy in Japan.

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Unlike the GF series Panasonic is investing a lot of marketing money on the new GM1 “philosophy”. At least in Japan Panasonic invested a lot to change their image and with the Gm1 release they also launched a new website: http://lumixgm.tumblr.com. The famous Japanese actress Haruka Ayase is sponsoring the GM events (http://panasonic.jp/dc/gm1/event/). This is just to make you understand that like the GH series the GM could mark the beginning of a new much bigger vision on high quality “miniature” mirrorless cameras.

GM1 preorder list:
In US at Amazon, Adorama, BHphoto.
In Europe at Amazon Germany, Wex Germany, Amazon UK, Fotohanskeuzekamp, Cyberphoto Sweden and Wex UK.

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