We saw this many times. And it happens always again. The companies competing with the Micro Four Thirds system are often cheating on the Micro Four Thirds size. And this time Hasselblad really invented a new kind of MFT sensor with soemthing like 27:9 size. Funny or not? Don’t think this kind of advertising will help them to sell that super expensive Nex-7 alike camera.
Source: Hasselblad-Lunar.