Blackmagic Cinema Camera Price Reduction.

Blackmagic reduced the price of the Cinema Camera. it now costs $1999 instead of $2999. You can grab it for that price at BHphoto (Click here) and Adorama (Click here). Here is the official Press text:

We have worked very hard over the last year to be able to build the Blackmagic Cinema Camera at a lower cost so we can reduce the price and allow access to digital filming to a wide range of cinematographers and photographers.
We have done it and from today the Blackmagic Cinema Camera EF and MFT models will be reduced in price to US$1,995. This is very exciting and is one of the proudest moments of my life to be able to do this!
I think people will be able to use the savings to invest in some exciting lenses and rigs to really boost the creative possibilities. The Blackmagic Cinema Camera is a fantastic design that’s now well proven. The advantage of the 2.5K sensor is it has enough resolution to eliminate the bayer resolution loss of a HD sensor, but when shooting RAW it produces files that are too not to big to store and work with easily. It’s a fantastic solution.
All orders placed that have not yet been filled, can be reduced to the new lower price.