In the past three years OM Digital never shared any details about their business operations. So we had no clue if their camera business was doing ok or not. But the latest Industry Map magazine finally disclosed detailed info about the company financial:

OM Digital Results 2021-2023

2023 … Sales: 29.2 billion yen / Operating profit: -210 million yen
2022 … Sales: 28.2 billion yen / Operating profit: -640 million yen
2021 … Sales: 21.9 billion yen / Operating profit: -1.8 billion yen

So at last we know that sales are growing, the annual deficit is shrinking, but the company is still in the red. The magazine has given no further details and we have no idea what the plans are for the future.

I know from trusted sources that the cost-cutting measures have been extreme and that many good people have been laid off and a few “inexperienced” people have been hired in their place. At least that’s what I’m told.

But cost-cutting measures alone will not save the company. They need investment in research and development and a new product strategy! And here I am still getting negative feedback, which summarizes that they are not ready to take any risks yet. That’s why they don’t feel comfortable developing a potential bestseller like the PEN-F successor. Just recently I suggested OM Digtial to launch a Kickstarter project around a possible PEN-FII.

I hope OM Digtial realizes that no company ever survived by cutting costs only. We need some bold new ideas to keep MFT alive!

 
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found via DClife

Last week Peak Design launched their first full adventure-outdoor Backpack and Sling lineup on Kickstarter (Click here). And in less than a week they have raised over 1 million dollars!

Reminder: If you back this project you get up to 25% off MSRP. The campaign ends (as well as that discount) on October 16th, and orders will ship from January 2025. There are so many features about them that you best check out their page to learn them all. And this is a video displaying the full specs and options:

Panasonic Leica 15mm f1.7: The only lens that I sold then bought again

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Introducing the Godox KNOWLED MG1200R RGB LED Monolights (Explora).
It has to be one of these cameras. Right? (Rob Trek).
Are Retro Camera Designs Stupid? (Cammackey)
Shure SM4, Home Recording Ain’t What It Used to Be (42west).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.
I kindly invite you all to follow me on Youtube, Instagram, Threads for more broader camera talk.

This is your last chance to save up to 81% on the Luminar Software (Click here). And you will get the new October update for free (Click here to see all upcoming features).

Technical experts Clare Harvey-May, David Smith, Fany Fazii and Przemyslaw Jakubczyk cover the diverse lens line up and tell all about their advantages and functional ranges.

Watch after min 15:00 if you want to hear CineD opinion about the sense size. I agree with them that sensor size has become less important nowadays. Cameras are soon good that other features like usability and esthesics have become more important than ever.

What Is The Next OM System Camera? Let’s Talk

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
But you can’t crop MFT files can you? (Mike Lane).
Manufacturers Were Unprepared for the Point And Shoot Camera Revival (PetaPixel).
Recommended Cameras for Photography Majors (Explora).
A Trick for Perfect Exposure: The Sunny 16 Rule Explained (42West).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.
I kindly invite you all to follow me on Youtube, Instagram, Threads for more broader camera talk.