ALexander spotted this:
I am a reader of 43rumours and wanted to share something curious: I just spotted an Olympus lens (supposedly 300mm f4) working on the side of the field during the Champions League match of Juventus vs Atletico. Thought it would be interesting to share with other readers as well :) Maybe they are testing the EM1X in action.
Probably we will soon see some Olympus advertisement showing the camera in action at the Champions League…