Mynavi reports about a quite curious trend among the Z-generation:
“Compact cameras are popular. Among them, Olympus’ μ series is overwhelmingly popular. Apparently it was introduced by an influencer or YouTuber, and only μ is nominated for purchase. Even if you suggest that they have other cameras, they won’t look at you, and if they don’t have them in stock, most of them will just say, “Okay, that’s fine,” and walk away. By the way, the current store prices for the μ series start from the 40,000 yen range. At the time of release, it was around 30,000 yen. Even so, we don’t have enough products at all, and as soon as we put them on the shelves, they sell quickly.
So, we are living in a world now where TikTok-Youtube-Instagram is deciding what cameras you should buy even if you don’t know why you need them :)