OM ambassador teases “One Big announcement” on March 4th

Emielie Talpin posted this video and writes:

Join us live on March 4th, at 5PM EST for a very special announcement. We will all be taking live questions too. Don’t miss it. Add it to your calendar now!

Now, two things seem odd to me:

1. that OM Digital would announce a new product right AFTER the CP+ show
2. that this teaser is coming from an OM Ambassador and not from OM Digitial.

So this maybe some kind of non-product related announcement? Something like a special action from OM Ambassador or so. I would not get hyped about this…