OM Digital should announce the new naming structure and first “wow” camera teases this autumn

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E-M1X vs E-M1III via camerasize

OM Digital is preparing the new product launch season for this autumn. The past weeks I have been told we can expect three things to happen:

  1. New lenses (note: this happened indeed last week!)
  2. Announcement of the new naming structure (there will be rebranding from OM-D E-M to OM 1D, OM 5D, OM 10D etc.)
  3. Teaser for the new “wow” camera launch in early 2022.

I am still not sure if that Samsung-Olympus smartphone partnership will happen…

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