Panasonic just published a report with their long-term plans.

I hope this part will become true:

“Vision of the 100th Anniversary
What Panasonic should be in 2018, the 100th anniversary of its founding
Panasonic aims to become the No.1 Green Innovation Company in the Electronics Industry towards 2018 by spurring the following innovations. ”

The truth now shows a different story:

Ken Rockwell wrote a very provocative critique against the modern way to think about photography. I found that part really interesting:
“It’s obvious looking back at old magazines that the only thing that mattered was getting to the right place at the right time to take a picture of the right thing, and the choice of developer and wash treatments, 90% of what the magazines went off about, was irrelevant.

Today, its the same thing. Magazines go off about how to “fix” your pictures in your computer, but let’s face it: the only way to fix them is, as always, get to the right place at the right time and see the right picture before you press the shutter.

If you waste your time making 3,600 exposures from the same place to stitch in four dimensions, it doesn’t matter how much spatial (gigapan and pan-focus) or luminous (HDR) range or resolution you have, if it’s a picture of something boring.

If it sucks, who cares if it’s GPS geotagged? If it’s great, it’s because of the lighting and timing, which has nothing to do with the location. ”

Read the article at http://kenrockwell.com/tech/death-of-photography.htm and let me know what you think.