Focus on the Stars: Lumix S9, Lumix G9ii and OM-1 Cameras

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Nanlite Alien 300C and 150C: The Ultimate Light for a One-Man Band (42west).
LUMIX Live: Videography Pt. 2 Audio & Outputs
The Panasonic GX9 – 15-Minute Crash Course (Grant Robert).
SmallRig Introduces New Wireless Follow Focus Lite Kit (Explora).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.
I kindly invite you all to follow me on Youtube, Instagram, Threads for more broader camera talk.

Travel Photography using My SMALLEST Camera and ONLY 1 Prime Lens?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The Panasonic GX8 MK III – We’re Finally Onto Something (Robert Grant).
Will DJI Make Micro Four Thirds Cameras? (Robin Wong).
Shure Announces New SM4 Home Recording Microphone (Explora).
Best Lavalier Mics – What to Choose (42west).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.
I kindly invite you all to follow me on Youtube, Instagram, Threads for more broader camera talk.

Lexar announced their first 8.0 generation SD card and a new series of super rugged ARMOR card series. They are yet not available for preorder but nearly all current SD cards (Amazon / BHphoto). Here is the press text:

Lexar memory cards include the CFexpress 4.0, ARMOR series, and SD 8.0.

Lexar presents four new memory cards leveraging the next-gen PCIe 4.0 performance. The lineup includes the TYPE-B DIAMOND, GOLD, SILVER, and the TYPE-A GOLD card, all enabling seamless 8K RAW video shooting. In particular, the Lexar Professional DIAMOND CFexpress 4.0 Type B Card won the ‘TIPA WORLD AWARD 2024’ and boasts industry-leading speeds of up to 3700MB/s read and 3400MB/s write¹.

The Lexar ARMOR series include GOLD SD UHS-II and SILVER PRO SD UHS-II cards, the world’s first memory cards made of 316 stainless steel. They offer IP68 waterproofing, dustproofing, and bend-resistance—ideal for outdoor filming. For the SD8.0 card, Lexar Professional GOLD PRO SDXC Express Card delivers up to 1700MB/s¹ read speeds—over 5x faster than SD4.0 cards.

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Some of the current card discounts:

Our follower Jannik Böttcher spotted an image of Taylor Swift holding the Olympus E-M10IV. This isn’t casual, Taylor is a long time Olympus shooter. As pointed out by Erlend Straume on our FB page there are other photos of her with the silver version of the original E-M1. (Source: Tweet from June 30th, 2016.)

Elite Daily also reports:

Back in 2022, when Swift was on The Tonight Show to promote her Midnights album, host Jimmy Fallon mentioned “a really cool camera” that she used to capture a photo at a pizza party the two were attending. TikToker @gabydeimeke found said camera — an Olympus OM-D E-M10. While it may look vintage, this mirrorless black and silver Olympus camera is digital and comes with preset filters. The “Vintage Art Filter 1” is apparently the one that Swift uses on all her photos, which gives them that hipster cool tone.

If OM Digital made her an official ambassador, she could single-handedly save the entire MFT system :)

In the past three years OM Digital never shared any details about their business operations. So we had no clue if their camera business was doing ok or not. But the latest Industry Map magazine finally disclosed detailed info about the company financial:

OM Digital Results 2021-2023

2023 … Sales: 29.2 billion yen / Operating profit: -210 million yen
2022 … Sales: 28.2 billion yen / Operating profit: -640 million yen
2021 … Sales: 21.9 billion yen / Operating profit: -1.8 billion yen

So at last we know that sales are growing, the annual deficit is shrinking, but the company is still in the red. The magazine has given no further details and we have no idea what the plans are for the future.

I know from trusted sources that the cost-cutting measures have been extreme and that many good people have been laid off and a few “inexperienced” people have been hired in their place. At least that’s what I’m told.

But cost-cutting measures alone will not save the company. They need investment in research and development and a new product strategy! And here I am still getting negative feedback, which summarizes that they are not ready to take any risks yet. That’s why they don’t feel comfortable developing a potential bestseller like the PEN-F successor. Just recently I suggested OM Digtial to launch a Kickstarter project around a possible PEN-FII.

I hope OM Digtial realizes that no company ever survived by cutting costs only. We need some bold new ideas to keep MFT alive!

 
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found via DClife