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New Z CAM E2C will start shipping out this month

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The new Z CAM E2C is a cost down product variant of the super powerful Z CAM E2. It’s set to start shipping out within the next few days already.

Highlights of Z CAM E2C:
– 4K 30fps / 1080p 60fps, 11.5 stops dynamic range
– H.265 10 bit color, H.264 8 bit color
– 4/3″ Sony CMOS sensor, MFT lens mount
– PoE (Power over Ethernet) is supported
– WiFi, Ethernet port, LANC remote, USB-C
– 4K HDMI output
– Recording: SD card or SSD (via USB-C)
– Power: Canon LP-E6 & LEMO port
– Button configuration (same as Z CAM E2)
– Shoulder LCD (same as Z CAM E2)
– Live streaming via Z CAM iOS app and PC software
– ProRes recording on SSD via USB-C (pending on license approval)
– RAW recording on SSD via USB-C (under development)
– Z-Log2/FLAT/sRGB
– Smaller form factor then Z CAM E2

MSRP: USD799.00
* shipping fee will be added

Target ship date: March 2019.

Early bird price is 699,-

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Lensbaby has announced the new Edge 35 Optic

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Lensbaby announced the new Edge 35 Optic (on preorder here at BHphoto). The full Lensbaby Composer Pro II with Edge 35 Optic for MFT kit is also available at BHphoto.

Lensbaby Launches a New, Wide Angle Tilt Lens for their One-of-A-Kind Optic Swap System

Portland, OR — Lensbaby – makers of award-winning lenses, optics and accessories announces today the availability of its new wide angle tilt lens. The Composer Pro II with Edge 35mm Optic is available for use on Canon EF, Nikon F, Sony E, Fuji X, and Micro 4/3 interchangeable lens cameras. The Edge 35mm Optic is also available separately for anyone who already owns a Lensbaby Composer Pro or Composer Pro II lens body. Fans of this style of selective focus photography have been requesting a wider option beyond the company’s existing 50mm and 80mm lenses.

The Composer Pro II with Edge 35 Optic is a 35mm f/3.5 tilting lens designed for those looking for a wider focal length to create unique in-camera shots with a slice of tack-sharp focus and detail. By tilting this lens, users can place a slice of sharp focus through objects in both the foreground and background of an image at the same time, bordered by smooth blur. This in-camera effect helps artists tell their story in an uncommon way.

“Over the past 15 years, we’ve made optical tools to help you discover unique ways of seeing your world. A 35mm tilt lens, despite being our most requested new product offering since we introduced the Edge 80 in 2012, has been elusive and the results of our efforts have paid off in a lens that is far better than we thought possible when starting our design process. It was worth the wait.” said Craig Strong, Lensbaby Chief Creative Officer and Co-Founder.

The Composer Pro II swivels and tilts on a smooth metal ball and socket design, providing a fast and intuitive way to switch between traditional straight lens photos and tilt photography. Tilting the lens up or down results in a horizontal slice of focus; left or right a vertical slice; diagonally for a diagonal slice. After setting the tilt, rotating the focus ring moves that slice of focus through the image, from one side of the frame to the other.

“The Edge 35 has changed my traveling & portrait sessions for the better. I’m able to get into tight spaces and buildings and still be able to show the whole aspect of the story I’m trying to create,” said renowned portrait, travel and lifestyle photographer Stephanie DeFranco. “I find the wider slice of focus makes it easier to find the area I want to draw the viewer’s eye toward. With its 35mm focal length, this optic lets me create the same dreamy feel as the Edge 50 and Edge 80, but because of the wider slice of focus, also allows me to include more of a scene in the story.”

The Composer series of lenses are lenses that tilt to move a spot or slice of focus anywhere in the frame. They feature Lensbaby’s Optic Swap System. Users can simply purchase one lens, made up of a lens body with an included optic, for their camera system, then, swap out the optic that it came with for a new optic to completely change the effect and focal length of their Lensbaby lens.

The Composer Pro II with Edge 35 Optic will be available in April for $449.95, and by itself as an Optic for those who already own a Composer series lens, for $249.95.

Composer Pro II with Edge 35 Optic Product Specifications

  • 35mm focal length
  • f/3.5 – f/22
  • Focuses from 7” from the front element to infinity
  • Compatible with Full Frame; APS-C; and 4/3rds Sensors
  • Manual Focus
  • Internal 8-blade aperture
  • Up to 15 degrees of tilt
  • Dimensions: to come
  • Weight: to come
  • Mounts: Nikon F, Canon EF, Sony E, Fuji X, Micro 4/3

Effects Gallery

 

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Strange rumor: Panasonic to transfer all consumer imaging to be under Leica brand?

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Personal View reports this:

My source told that on latest meeting it had been revealed that grand plan can be to shift all of consumer imaging product to be under Leica brand within 2 next years, with departments still mostly residing in Japan. Pro will remain in Panasonic.
Panasonic want to reposition all product as being premium, elite focused ones. Same as new S1 and S1R cameras and lenses.
Choosing L mount had been part of this same strategy.
Shifting all to be under Leica brand can be necessary due to more price hikes planned ahead, especially this considers lenses.
Also sales and preorder number more correspond to niche brand like Leica already.
My source is not sure about GH lineup future, but it can even fall as victim of big management decisions or can be transferred to pro department.
Note – it is management talks, not final decision!

So the idea would be to “brand all products as Leica”.

I have a hard time believing this rumor is true. I hope my sources reading this can confirm or deny this…

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Curiosity: Olympus lens at Champions League

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ALexander spotted this:

I am a reader of 43rumours and wanted to share something curious: I just spotted an Olympus lens (supposedly 300mm f4) working on the side of the field during the Champions League match of Juventus vs Atletico. Thought it would be interesting to share with other readers as well :) Maybe they are testing the EM1X in action.

Probably we will soon see some Olympus advertisement showing the camera in action at the Champions League…

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Also Olympus Spain debunks the rumors about their possible rethreat from the camera market.

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Olympus Spain stressed theat they will continue working to innovate in the photography market. Here is the google translated text from Photolari:

The business area of ​​photography plays an important role as a pioneering technology driver for the entire Olympus group, developing and innovating in the field of digital technology and networks that are then applied in our business area of ​​medical and scientific solutions. “, Explains Albert Martí, head of the photographic division for southern Europe.

That is to say, that this image of the successful medical division as a mere subsidiary of the photographic business has little to do with reality because there is a dependency and technological transfer from the second to the area of ​​medicine.

In this sense, according to Martí, “Olympus is currently in a program of integral transformation to continue its development and growth as a global company of medical and optical technology.

And where is the photography department and its future? Olympus will continue working -says Photolari- to continue innovating in the photography market, always faithful to its philosophy and our main differentiating competences: a compact and lightweight photographic system, exceptional image stabilization and high-resolution objectives.

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