Phototrend interviewed Mathilde Lécuyer, Product Manager for Lumix France, and Jérémy Hoffmann, Marketing Manager for Lumix Southern Europe. Most of the talk is about L-mount but some points are of interest for the MFT community too like the possibility of establishing a community for LUMIX Lab:
About the French photography market
- It remains a leading brand in France.
- No. 3 in the French mirrorless market.
- They are particularly strengthening their presence in the full-size market.
- Over the past 12 months, the full size segment has grown by 6% and is gaining market share.
Have Panasonic added any LUTs since the release of the S9?
- At launch, there will be around 100 LUTs available.
- We are exploring the possibility of creating a community within the application so that creators can use their own LUTs in the application.
S5 II, S5 II X, and G9 II also support Lumix Lab
- LUMIX Lab’s long-term vision is to become a truly central platform for creators, enabling them to do a variety of things.
Firmware Update Strategy
- They are very responsive to user feedback.
- Local teams in each subsidiary around the world play a key role in this process, providing direct feedback to engineers.
- Once you invest in the equipment, they promise to support you as a creator with regular updates to optimize the product.
- LUMIX does not charge creators for minor updates.
Why LUMIX S5D now?
- For those on a budget there is the S5D.
- The S5D comes with an 18-40mm kit lens, whereas the S5 had a 20-60mm.
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Summary via Asobinet