The sub $800 price battle. Fuji-Sony aggressive discount!

Not only the features of a new camera but also the constantly changing prices can change the panorama of the mirrorless market. And that is exactly what happened yesterday. Both, Fuji and Sony dramatically dropped the prices of their mirrorless cameras:

Fuji:
What until some time ago was perceived as a nice but still expensive system now got an impressive pride drop. The Fuji X-E1 can be bought for $799 at Amazon, Adorama and BHphoto. And the X-PRO 1 for $1,199 at Amazon, Adorama and BHphoto. Both cameras got a $200 discount! And the offer is even more impressive if you consider that by adding a lens or more lenses you can save up to $1,300! Just try the different combinations rebates at BHphoto (Click here) and click on the “Click Here To Save $300 On Fujifilm XF 18-55mm Zoom Lens” link.

Sony:
The Sony NEX-6 is now priced at $748 at Amazon, Adorama and BHphoto.

Panasonic-Olympus: While the G6 still can hold up well ($749 with kit lens and shipment on June 21 at Amazon) the Olympus E-P5 ($999 for body only, June 28 shipment) will have a hard time fighting particularly against the Fuji X-E1 which is also perceived as a “high quality photographers camera” like the E-P5. Particularly Olympus has to re-think their product pricing strategy. The E-P5 is a nice camera, but probably $200 too expensive on the US market. And 100 Euro too expensive in Europe. The likely best bet for Olympus is the E-PL5. $200 cheaper than the mentioned cameras, same OMD sensor and tilting LCD. I hope Olympus is hearing us and they may launch a “Fuji style” rebate on body and kits!