Throwback: Olympus Ferrari partnership

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Back in 2003 Olympus announced a partnership with Ferrari (press release here at Dpreview). To celebrate their partnership they also announced a limited edition Mju 400 (available for $700 here on eBay):

One year later in Olympus announced the 2004 edition (available for $140 here on eBay):

Such an expensive sponsorship was only possible in the short golden age of digital mirrorless photography. Such things will happen no more in this declining industry :(

 

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