Why Olympus didn’t succeed against Nikon and Canon… (Thom Hogan)

Share

“The US$399 DSLR” from Thom Hogan (Click here): “Olympus made no in-roads to beating the Canon/Nikon duopoly with their 4/3 DSLRs and about three years ago put their eggs instead into the m4/3 basket. Every now and again we see older m4/3 cameras on clearance hitting the US$399 kit price, but interestingly, even at that price those cameras don’t climb to the top of the interchangeable camera sales list. What sits up there? The low-end Nikon and Canon models most of the time. Even in mirrorless-happy Japan that’s the case.”

Thom analyzes the price war between DSLR and Mirrorless and explains why the DSLR price didn’t drop at all. The only ongoing change is that you have more margins on Mirrorless cameras than you have on DSLR’s: “So prepare for more mirrorless cameras. As I’ve noted previously, it’s been a mirrorless summer already (Olympus with three, Panasonic with two, Sony with three, Samsung with one new model announced and/or shipping). But don’t prepare for the US$399 interchangeable lens camera. The camera makers haven’t been pressured to get there yet. The price of entry is pretty much US$599, same as it ever was.”

I am sure the future is “Mirrorless” but it will probably be a slow change at least in “western” countries. There is no single m43 camera that are inside the top 40 of the Amazon rankings :(
Click here for the US ranking.
Click here for the UK ranking.
Click here for the DE ranking.
Click here for the FR ranking.

In western countries: Why are DSLR cameras still more popular than Mirrorless cameras?

View Results

Loading ... Loading ...
Share

**This post contains affiliate links and I will be compensated if you make a purchase after clicking through my links.

As an Amazon Associate I earn from qualifying purchases

Back To Top

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  3. Marque la casilla de verificación "Desactivar UltraBlock"
  1. Please disable your Ad Blocker

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).