Worldwide camera market share in 2010. Panasonic and Olympus holding their ground.

I guess you are curious to see who won and who lost market share during 2010. Bloomberg posted the market share of all units sold in 2010 (compact cameras and system cameras). It’s not a surprise to see that Canon is leading the group. But Sony is just a small step behind and Samsung is very close to Nikon. I would have almost bet a bunch of dollars on a small Panasonic and Olympus market share growth but de facto they didn’t grow at all. Panasonic and Olympus do have almost exactly the same share as 2009. It’s a bit difficult to analyze the results. Most of the sold cameras are compact cameras so m43 sales do have only a small influence on the whole data. Generally spoken worldwide camera sales jumped 10 percent to 141 million units last year.

If you need more detailed data take a look at BCNranking (Click here) which displays the weekly cameras sales in Japan. And you can check the Amazon Bestseller rankings to see what’s selling best on Amazon. As you can see compact cameras are always on top:

Amazon US (Click here): The LX5 is selling well
Amazon DE (Click here): The Panasonic TZ10 is on top
Amazon UK (Click here): Again the TZ10 on top.
Amazon FR (Click here): and for the third time the TZ10 on top!
Amazon IT (Click here): No Olympus or Panasonic cameras on top.